Paul Sterzinger, CFP®, CIMA®, CLU®, MBA

Education has always been at the heart of Paul L. Sterzinger's approach to financial planning. That belief inspired him to found Sterzinger Financial Group with a simple mission:

Educate first. Advise second.

For more than 25 years, Paul has helped individuals, families, and business owners make informed financial decisions through personalized planning, thoughtful guidance, and a commitment to lifelong learning. He believes exceptional financial advice isn't measured by the complexity of a strategy, but by a client's understanding of it. When people understand the "why" behind their decisions, they move forward with greater confidence and peace of mind.

Paul believes every client deserves a financial strategy as unique as their own life story. Rather than relying on cookie-cutter portfolios or one-size-fits-all solutions, he develops personalized strategies designed around each client's goals, values, family, and vision for the future.

His areas of focus include retirement planning, investment management, tax-efficient wealth strategies, estate planning coordination, risk management, and thoughtfully selected alternative investment opportunities when appropriate. Every recommendation is built on the belief that education and understanding should always come before implementation.

Paul's dedication to excellence is reflected in both his professional credentials and his commitment to continuous learning. He holds the Certified Financial Planner™ (CFP®), Certified Investment Management Analyst® (CIMA®), and Chartered Life Underwriter® (CLU®) designations, along with a Master of Business Administration (MBA). He has also successfully completed Level I of the Chartered Financial Analyst® (CFA®) Program and continues to pursue advanced education in private markets, tax-efficient planning, and emerging investment strategies.

Beyond serving clients, Paul is passionate about financial education. He regularly writes educational articles, produces videos and podcasts, and speaks on financial topics with the goal of making complex concepts understandable and practical. His belief is simple: education creates confidence, and confidence leads to better financial decisions.

The principles that guide Paul's practice are equally straightforward:

Education. Integrity. Clarity. Transparency.

Those values were established long before he entered the financial profession. Raised in central Wisconsin, Paul credits much of his work ethic, integrity, humility, and commitment to serving others to his parents, whose marriage has spanned more than six decades. Their example taught him the importance of honesty, perseverance, loyalty, and putting people first—principles that continue to shape both his life and his practice today.

Paul has called Florida home since 2002 and now resides in New Smyrna Beach, where he continues to grow Sterzinger Financial Group while serving clients locally and throughout the United States.

Outside the office, Paul believes a meaningful life is built upon four enduring pillars:

Faith. Family. Fitness. Finance.

These principles influence not only how he lives, but also how he serves every client relationship.

For Paul, financial planning has never been just about investments or portfolio performance. It's about helping people reduce uncertainty, make informed decisions, and build confidence in their financial future. Over the years, many client relationships have grown into lasting friendships—relationships built on trust, open communication, and a shared commitment to helping families pursue what matters most.

Whether helping someone prepare for retirement, preserve wealth, navigate life's transitions, reduce taxes, or create a lasting legacy, Paul's mission remains unchanged:

To educate, empower, and earn trust—one relationship at a time.